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Deck 01 / 2026Fit, look, and what shoppers almost bought

Right size.Right look.First time.

A size guide, try-on and stylist built into your store. Fewer returns, more orders, and a record of what shoppers almost bought.

001/Why returns happen

A faulty seam is a quality problem. “Wrong size” is a buying problem.

Fit

“Wrong size”

They guessed between your fits and guessed wrong. Nobody gets the tape measure out.

Preventable before checkout
Look

“Not how I pictured it”

The garment is fine. It just looked different on them than on the model.

Preventable before checkout
Quality

“Faulty”

Yours to fix. Nothing on a website changes it.

Not what we fix

The first two are the returns a store can prevent before the order is placed. That's all we work on.

002/The system

One journey on your store. The shopper never has to leave it.

  1. 01

    Stylist

    Finds it
    The shopper gets

    Says what they want in their own words. Gets three pieces from your range, and what goes with them.

    You learn

    What people come to you for, and what they ask for that you don’t stock.

  2. 02

    Size guide

    Fits it
    The shopper gets

    Names a pair they already own (“Levi’s 511, 32x32”). Gets their size in your range, once, for the whole category.

    You learn

    Which fits cause the most doubt.

  3. 03

    Try-on

    Sees it
    The shopper gets

    Sees the piece on their own body before buying.

    You learn

    What gets tried and bought, tried and left, or never looked at.

  4. 04

    Follow-ups

    Brings them back
    The shopper gets

    Hears back about what they told the stylist, by email or WhatsApp. Not “you left something in your cart”.

    You learn

    A second chance at the sale, in the shopper’s own terms.

Try-on shows the look, not the size. That’s the size guide’s job.

003/What you can’t see

You can see what sells. You can’t see what nearly did.

Best sellers show the end of the story. The stylist, the size guide and the try-on record the middle.

SignalWhat it meansWhat you do
Tried on a lot, rarely boughtSomething stops the sale.Check price, fabric, photos.
Barely looked atNever considered.Move it, reshoot it, or clear it.
A drop nobody engages withNobody’s talking about it.Push it, or rethink it.
The same request, again and againDemand, in their words.Build a drop around it.
004/How we start

We don't start with an invoice.

Every brand starts with a pilot. You see it working on your store before you decide anything.

Length
60 days live
Setup
No fee. We build it.
You pay
Usage only, capped by you
Day 60
Keep it, or we take it all out

We set up

  • Stylist on your full catalogue
  • Size guide on one category
  • Try-on on your best sellers
  • Follow-ups to signed-in shoppers
  • Setup, testing and support

You provide

  • Access to your store
  • Your size spec sheet for one category
  • Your call on channel and tone
  • One 30-minute kickoff

What we read at day 60

  • Usage of each tool
  • Conversion: users vs non-users
  • Returns on pilot orders
  • Sales won back by follow-ups
  • The data read, written up

Returns need their return window to close, so only the first five or six weeks of orders give a full returns read.

005/Your numbers

What fit and look returns cost you.

Put in your own figures and see how much revenue goes back out of the door each month for the two reasons a store can prevent.

Sent back for fit or look, a month£8,000

About 100 orders a month, or £96,000 a year, for reasons a store can deal with before checkout.

The starting figures are placeholders, so put in your own. The result is what goes back out of the door, before postage and handling. We don't promise a percentage: the pilot measures what changes on your own store.

006/Questions

Fair questions. Straight answers.

Anything else, just ask.

Why no setup fee?

The pilot is how we both find out if it works on your store. You pay usage, capped. If it doesn’t earn its place, it comes out.

What does it cost after?

We talk price once we both know it’s a fit, with your pilot numbers on the table.

We already have a size chart.

Keep it. The size guide sits alongside it, for shoppers who won’t measure.

Isn’t that just a cart reminder?

No. A cart reminder knows what was left. A follow-up knows what the shopper told the stylist.

Who are you? You’re in India.

A small Mumbai team building only this, only for fashion brands. You see it on your own products before we ask for anything.

007/A note from Aditya

Hi there,

Thank you for reading this far. We don’t start with an invoice: every brand starts with a 60-day pilot, set up at our cost, so you see the numbers before you decide.

If it’s worth 20 minutes, write to me. I’ll show you on your own products.

Aditya AggarwalCEO, Fabrite
Email Aditya